Digital Signage refers to the different forms of electronic display devices largely used in public places like airports, train and bus stations, retail stores, fast food outlets, schools, hotels and exhibitions and trade booths. The main purpose of this rapidly emerging communication tool is informational as well as advertising. Not only can the LED, LCD screens, projectors and mobile media carts provide the latest information (arrival, departures on airports and train stations) but they can also advertise the latest offers and deals in a retail store or a restaurant.
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The purpose of digital signage is to influence and eventually alter audience behavior with mind blowing, eye-arresting, visually appealing graphics, images and messages. These messages can appear on plasma displays, video walls, digital menuboards, projector screens and mobile media centers. Apart from the actual product used to display the message, the positioning and location of the product as well as the mounting surface make a significant difference. This is where manufacturers like Ergotron, Chief and Peerless can help by offering a variety of digital signage products and mounting solutions.
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